RADNOR, PA – JUNE 19, 2019 – The Haverford Trust Company, a private firm providing wealth management, trust and estate administration, banking services, financial planning, solutions for nonprofits and retirement plan services, recently announced Veronica McKee has rejoined the firm as Vice President of Marketing. In her role, McKee will work closely with Chief Marketing Officer, Charles Homer, to set and execute the marketing strategy that promotes growth, retention and business strategy.
“We are honored to welcome Veronica back to our team as she boasts more than 22 years of transformational marketing and communications experience both in the financial services industry and beyond,” said Homer. “Her first-hand knowledge of Haverford and her ability to deliver quantifiable success will prove invaluable as we continue building our reputation as a frontrunner in the region’s wealth management industry.”
Prior to her new role, McKee served as Vice President of Marketing for Philly Pretzel Factory where she was responsible for directing a team that developed strategies and tactics for all direct-to-consumer, internet marketing and business-to-business marketing programs. Previously, McKee served as the Head of Marketing and Vice President of Communications and Events for Berkadia Commercial Mortgage where she set marketing and global communications strategies, created revenue opportunities and ran a $10 million annual budget. McKee also expanded her resume as Senior Vice President of Marketing for the SolomonEdwards Group from 2012 through 2015 and as Director of Marketing for Haverford from 2006 through 2012.
“I am thrilled to rejoin Haverford in this exciting role as their reputation and commitment to providing quality service to employees, clients and prospects alike is unmatched,” said McKee. “As a part of Haverford’s top-notch marketing team, I’m deeply committed to helping the firm grow and promote their Quality Investing philosophy.”
McKee received her Master’s degree in Strategic Communications at Villanova University in Radnor, Pa., Bachelor of Science in Business from The Pennsylvania State University in State College, Pa., and an Executive Education Certification in Strategic Persuasion from the University of Pennsylvania’s Wharton School of Business in Philadelphia, Pa. She also earned her Certified Meeting Professional designation from the Convention Industry Council. McKee served for four years as president of the non-profit Career Wardrobe and is currently volunteering with the Leukemia and Lymphoma Society of Southeastern, Pa.